To Outsource or Not
Successful international expansion is about more than just being in the right place at the right time. It's also about having the right person – or group of people – helping you out.
One option many companies use is an in-house international director. To help you weigh the pros and cons of this approach vs. using a company such as WORLD FRANCHISORS, here are several questions you might wish to consider.
Do you have enough funding to pay an international director?
In today's international marketplace, qualified international directors are a hot commodity, which means they can name their price. Does your company have anywhere from $125,000 to $250,000 per year to fund a position such as this – and for how long? If not, you can get the same caliber of attention at WORLD FRANCHISORS for considerably less money.
Are your company's expansion plans ambitious enough to justify an in-house resource?
It's one thing to hire an in-house international director if your international expansion plans are aggressive. It's another to hire one if you'd like to take a slower, steadier or more rationed approach. If you're not quite sure where your company skews, WORLD FRANCHISORS has the ability to help you grow your global business at either pace, so you can right-size your expansion goals to match your organization's long-range plans.
How many countries and franchises has your international director worked with?
We're living proof that you don't necessarily have to have sold a master license in a particular country to be successful there. (After all, there's a first time for everything.) However it's definitely easier for someone to be effective in venues where they've achieved success before.
"To be honest with you, I've seen many companies use in-house international directors with great success," said WORLD FRANCHISORS President Tony Foley. "And there are times when that approach makes perfect sense for a company. However WORLD FRANCHISORS to offer a cost-effective alternative for those companies who aren't completely ready for this approach or who prefer to leverage their resources and share the cost of our expertise with several other companies."
Foley added that the company is also happy to share its expertise. In addition to selling master licenses his company recently began offering international franchising training.
For more information, click here to receive some of our company literature. Or call 561-868-1358.
