There's More To Selling Master Licenses Than Just Salesmanship

Just as selling a franchise is more involved than selling a mere product or service, selling a master license can be much more a complex and time-consuming process than selling a domestic franchise. Some of the expertise you’ll need will include:

Consultation – Timing is everything. And so is cooperation. Is your organization really at a point in its growth where selling master licenses would be a success? And are all the key executives in your country truly ready to “leave the country” with your franchise concept? World Franchisors offers a free Discovery Day consulting exercise that can shed a lot of light.

Analysis – Are international hot spots like China, India or Brazil the first places where you should grow your global business? Is it better to start with English-speaking countries such as Australia or Canada? And at what rate should your company expand? World Franchisors’ robust research capabilities can help you identify and analyze the countries that pose the best potential markets for your franchise organization’s particular products or services.

Locating Suitable Master License Candidates – Where in the world do you find the right kinds of people to operate your master licenses – especially in a place that is truly foreign to you? Let World Franchisors use its extensive international connections and marketing skills to bring the best-qualified candidates right to your doorstep or desktop.

Implementation Strategies – Rome wasn’t built in a day and neither are most international franchises. Once your growth opportunities are identified, World Franchisors will map out an expansion plan that will help you obtain the best possible results and return on your investment.

Exhibit Assistance – Trade shows are often an ideal place to introduce your franchise opportunity to a broader universe of prospective franchisees. Even if you’re not able to be there yourself,World Franchisors can attend some of the industry’s key events for you with relevant literature, displays and other helpful tools.

Lead Management – Just how serious – and qualified-- is that person who sent your company an Internet request? And how can you turn a truly hot prospect into a new master licensee? Let World Franchisors do the footwork and homework for you by working your online leads with the utmost of expertise.

Agreement Negotiation – Will your master license agreement hold water when it’s signed, sealed and delivered in a different country? It will if you rely on World Franchisors. Before you and your master licensee make your relationship official, we’ll make sure you have the qualified legal franchise representation you need – and that your company’s interests and core values are reflected and protected in all documentation.